Miglautsch Marketing has pioneered automated modeling since since the early 90's. Many of our clients produce four or more models per month, we have built more customer models than virtually any other direct marketing company. MMI is considered one of the world's leading modeling companies. With clients such as Microsoft, Adobe and dozens of catalog companies, we have demonstrated the highest level of both innovation and performance. Our systems are proving themselves in the real world of direct mail marketing for some of the biggest mailers in North America.


New Client Video on facebook

Created on Friday, 11 May 2012 15:50
This isn't an amazing logical discourse.  Instead, I merely wish to call attention to my new additions to our facebook page.  We've been working with a few dozen small businesses, helping them build, maintain and grow their presence.  It has been quite a learning experience.  In addition, we have some exciting new projects in the hopper.  One of which may "change the Internet as you know it".  Time will tell.  As I was browsing some other consulting sites and saw a few that included a quick run through their client logos.  I started thinking, "I wonder what ours would look like?"  After a few days finding artwork, scanning old projects and thinking back through the 30 years of consulting, I've posted the 40 second result on our facebook page.  (If I can conquer joomla, I will post it here as well).    Feel free to 'like' the page and share it with friends (not really much to share).  

There are three kinds of lies: lies, damned lies, and statistics.

Created on Thursday, 12 June 2008 03:54

I still remember my first seminar on modeling.  I was shown how, with proper statistical techniques, done by a Ph.D. Statistician, one could find the top 20% of the customers who produced 80% of the profits in a mailing.  Neiman Marcus ran the tests and the graphics were impressive.  However, questions arose in my mind, I raised my hand.  "You show very dramatic improvements over your control mailing, what customer segmentation method did you use for comparison?" 
"A random sample."  was the brusk reply.  The answer, coming from a Dr. of Statistics probably went right by most of the audience.  I knew, on the other hand, that just selecting the most recent 0-3 month buyers would probably generate similar if not better results.  Adding segments of 3-6 and 6-12 would have ruined the beautiful presentation.
And those many years ago, I learned a very valuable lesson.  It isn't just about testing, it is about test design and integrity.  Direct Marketing does offer the possibility of learning.  But it also offers the opportunity for manipulation and statistical deception.  Next time you are listening to a public presentation about the magic of statistics or database segmentation or offer personalization, remember, if the numbers are detailed the client probably isn't present, if they are not detailed the testing was probably not valid. 
We have been told for decades about how we can make money with data - the truth is, it is not such a simple truth.

An excellent article by George Giles on the problems with digital data Lies, Damned Lies and Statistics


Page 1 of 4

Scroll to Top