Miglautsch Marketing has announced the first major refinement of their revolutionary Migmar database marketing system. When introduced just last year, Migmar promised to give tremendous modeling capabilities to even small inexperienced mailers. This new fine-tuning of the system makes modeling and validation even more accessible and easy to understand.

The changes affect the micro builder and model validation. The micro builder creates specialized data sets for modeling by selecting the best customers for the modeling process. This helps mailers to model on their best customers. The validation is no longer a separate application and integrates even more closely with the Micro Builder and the Profit Model. Using the validation, you can move your database back and forth in time and conduct test mailings using your new model without sending out a single piece of mail.

The new micro builder and validation capabilities leave MMI poised to develop further its prospect modeling strategy which uses customer behavior to find new likely customers.

If your company could benefit from more and better information on your customers, you should call Miglautsch Marketing and order a free copy of the Miglautsch Marketing Model-to-MailTM white paper. Information is also available at the Miglautsch Marketing web site at http://migmar.com.

Call John Miglautsch at (262) 369-3900, Ext. 12 to see if Migmar can help your business succeed like never before.